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‘Tis the Season for Beauty

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By: TOM BRANNA

Editor

Seasonality isn’t just for food; it’s a key beauty trend, according to Mintel Beauty & Personal Care (BPC). Rather than simply using the change of seasons as a reason to introduce color stories or scents, beauty manufacturers are increasingly introducing innovative products that offer defense against the cosmetic and emotional effects of specific weather conditions. In fact, the beauty landscape has steadily evolved over recent years in response to the demands of the seasonality trend, w...

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